Dsquared2, The birth of a fashion brand
DSQUARED2 is a sexy, romantic, wild, Italy
brand that makes people love and hate.Dsquared sale founded by Dean and Dan Caten (born
Dean and Dan Catenacci), twin brothers, So far, more and more attractive to
young people.
The DSquared2 brand is loved by many
Hollywood stars. Its representative character is Brad Pitt. DSquared2 is therefore
highly sought after among young people in Europe and America, and the
enthusiasm is increasing.
 |
| Dsquared2 |
In 2006, the brothers were chosen to design
the new official uniforms for football team Juventus. In March 2008, the actual
Catens signed an agreement to create sunglasses with Marcolin, an Italian
sunglasses and spectacle manufacturer.
They also have license agreement with other
italian producers: ITF cosmetics for fragrances, Isa for beachwear and
underwear, Staff International for ready-to-wear apparel. Leather goods and
shoes are directly supervised by DSQUARED² through a network of suppliers.
In 2013, the Dsquared2 brand experienced a
brand turnover of about €200 million.
Brand
mantra
“Born in Canada, Living in London, Made in Italy”. Its directly connected
to brothers Dean and Dan. And it recalls the origin of their style.
Iconic
Products
• sneakers for male
• studded leather biker
• tuxedo
 |
| Dsquared2 |
Activity
The Caten brothers host their own radio
program called Dean and Dan on Air: Style in Stereo, it features a variety of
music (including soundtracks from select DSquared2 runway shows), along with
celebrity interviews, fashion and political discussions. The Caten brothers
co-hosted and judged Launch My Line, a competition reality show. They have been
featured on America’s Next Top Model and they appeared in the music videos for
singer Fergie, The Black Eyed Peace.
The Catens were awarded the 2003 GQ Men of
the Year Breakout Design Award. In 2006, they received the Golden Needle Award.
In 2009, it was announced that the duo would receive a star on Canada’s Walk of
Fame in Toronto.
Advertising Campaign always reflects:
• the brand’s DNA
• Sensual playfulness
• Irony
• full lifestyle
Stylistic identity is made up of aesthetic
elements that make a brand style recognizable:
• brand logo
• color palettes
• special fabrics and
prints
• iconic products
• details
• patterns
• lines, shapes
Colors and patterns:
• black, denim with a
flash of colors, animal prints materials
• leather, denim,
high-tech materials, stiff fabrics, crisp cottons and fur. Wood and horn as for
boutique decorations
• logo as an ornament,
maplw leaf, metac trims
Maple leaf designs on shirts
Association
words with brand when you hear Dsquared2 Sale:
• twin brothers
• jeans
• sophisticated chic
• provocative
• sexy
• young
• playful
• energy
• music
• vibe
• charm
• exclusive
• jeans and tux
• ellegant and modern
All this characteristics together form the
philosophy and lifestyle which are embedded in the brand’s creative DNA. Music
plays significant role in philosophy of this fashion union. The brothers are
known for designing clothes and staging elaborate fashion shows, music tours.
They also design kidswear.
Their designs have been worn by Britney
Spears, Madonna, Tokio Hotel’s lead singer Bill Kaulitz, Justin Timberlake,
Kendrick Lamar, Ricky Martin, Nicolas Cage, Lenny Kravitz.
Stores
In June 2007, the first DSquared2 Outlet was
opened in Milan’s fashion district. Stores also have opened in St. Moritz,
Athens, Capri, Mykonos, Istanbul, Kiev, Cannes, Singapore, Paris, Nikosia and
Hong Kong. Within March 2015, DSquared opened up their first outlet store in
London. They also own the popular Milanese rooftop terrace with pool “Ceresio
7”. Shop design always reflects the brand’s DNA, always are created in wood and
are casual sophisticated.
The Dsuqared2 brand style has always had a
young and lively, sexy and unyielding trait. There are many costumes that are
definitely worth emulating. The conflicting style is absolutely eye-catching in
the crowd. In Italy, Dsuqared2 is a kind
of personality and fashion.
Comments
Post a Comment